Our Story.
Our Story.
How we got to the first tee
Axxa started in a bedroom on the Northern Beaches when Axel was 14 years old, driven by a simple idea: surf, golf, and mates all belonged in the same day. What began as a few designs and late nights after school has grown into a coastal lifestyle brand built around community, quality, and real life. Axxa represents that in-between space where you can check the surf in the morning, have a relaxed hit in the arvo, and hang with your mates after, without changing who you are. Rooted in coastal culture but open to anyone who connects with the feeling, Axxa is about living easy, backing yourself, and building something that lasts.
Who is Axel
Axel is a 17-year-old entrepreneur, Cricketer, and golf enthusiast from the Northern Beaches of Sydney. A natural self-starter, he’s already launched multiple businesses, hosted his own podcast, and traveled to over 25 countries, all while balancing school and his passion for golf. Fluent in both English and Swedish, Axel has a global mindset and a drive to create, connect, and inspire. Whether he's brainstorming his next big idea, exploring new places, or teeing it up with friends, he’s always pushing boundaries and chasing new experiences.
Let customers speak for us
